Health insurance exchange: Let's "Keep it in Idaho"

You may have seen headlines about Idaho's public discussion of whether to implement a state Health Insurance Exchange, as allowed under the federal reform law, or let the U.S. Department of Health and Human Services run such an exchange.

Regence BlueShield of Idaho has joined the Keep It In Idaho coalition because we believe strongly that the right thing for Idaho is that our Legislature pass a bill to create a state Health Insurance Exchange. This will keep the health insurance market in local hands and out of federal control.

It's very important that our legislators know there is broad support across Idaho for a State Health Exchange. Please visit this website—keepitinidaho.com—for more information about why this is vital to Idaho businesses and residents.

When you visit keepitinidaho.com, please take a few moments to use the tools on the site to contact your legislators directly to alert them to your position on a State Exchange.